As with all mattress reviews and comparisons on Mattress-Reviews.com, GoodMorning.com Inc. tests major online mattress brands to continually update and improve its own products. Analyzing the builds, brands, and specifications of competitor mattresses ensures GoodMorning.com always offers the best possible value to its customers.

To provide a consistent benchmark for our tests, we commission third-party engineers to test every mattress in the exact same way. You can view the methodology of testing and the APEGA-stamped results document here.

Without further ado, our Nora Mattress Review:

Company Overview	Nora
Launched:	2017
Price (Queen):	$1,040 CAD
Available in:	USA, Canada
Made in:	China
Trial length:	100 nights
Warranty:	10 years
Where to buy:	Online

Mattress companies make a big deal about where there products are made. With Nora, you can see why. Wayfair is betting big on their in-house mattress venture.

A relatively new arrival to the booming bed-in-a-box scene, Wayfair imports their mattresses from China and sells the Nora directly to consumers through the company’s e-commerce platform. The abundance of low-cost labour typically results in great cost savings for North American companies who offshore manufacturing to China. However, unlike other Chinese-made mattress brands like Zinus or Bloom Earth, Wayfair prices their foam mattress in the same segment as more premium priced domestic competitors. Customer reviews and growing trust in the popular online shopping site could lead to continued growth for Nora and Wayfair’s mattress category. With a low manufacturing costs and little overhead selling through third parties, Nora’s higher margins might hold the seeds of their success, or else price them out of the budget segment.

Delivery, Trial, Returns	Nora
Shipping cost:	Free shipping
Shipping time:	5–10 days
Sleep trial length:	100 nights
Return ease:	Company picks up
Refund:	Yes, full refund
Additional fees:	No

Thanks to modern compression methods and the rising popularity of the bed-in-a-box, mattresses can now be shipped far more efficiently and conveniently than ever before. Customers no longer need to take a day off work to accept a delivery. Boxed beds are now delivered with the same convenience as most Amazon orders. Some bed-in-a-box companies even offer same-day delivery to certain areas.

Wayfair uses specialist logistics company UPS to deliver the Nora mattress directly to customers doors throughout most parts of Canada and the U.S. In some cases, the delivery can even be left on a porch or deck while the customer is away from home. Shipping is free for the majority of shoppers, and Nora customers can expect their new mattress to be delivered within 10 business days.

Like many bed-in-a-box companies, Wayfair heavily promotes Nora’s sleep trial. At 100 nights, this sleep trial is average in length. Wayfair offers free mattress pick-up and a full refund with returns.

It is worth noting that Mattress-Reviews.com did not complete the return process, but received this information via the product listings on Wayfair.com and Wayfair.ca.

Out of the Box	Nora
Delivered in a box:	Yes
Box dimensions:	18.5" x 18.5" x 62"
Box opening:	Scissors required
Box/mattress fitting:	Tight
Protection layers:	2
Expansion time:	24 hours

The Nora mattress was delivered to us within the estimated time frame. The mattress was well protected by heavy-duty plastic layers within the box to keep the mattress in good shape throughout shipping.

The Nora mattress box was sealed with tape. Customers might need scissors or a knife to open the box. To avoid harm to the mattress, remember to be extra careful when using sharp objects to open the box.

Once opened, the compressed mattress is easy to remove from the box. We recommend a ‘tip-and-pull’ motion to slowly slide the mattress out from its cardboard container. Simply tip the box from a vertical position down onto its side, and then pull the lightweight box away from the bundled mattress. It’s most effective to do this process in the room where you intend to use the mattress.

The Nora mattress is protected by two layers – an inner layer to keep it compressed in a vacuum seal, and an outer layer to keep the mattress tightly rolled in a cylinder shape.

Customers will need to unwrap the outer layers in order to unroll the mattress, which will still be in its compressed form. Some helpful advice at this stage is to place the rolled up mattress onto the designated bed frame. Next, like the end of a roll of tape, find and peel back the outer layer of plastic. You can use the momentum of unrolling the compressed mattress along the bed frame to help remove the rest of this layer, which could be up to a few meters long. After completing this process, the mattress should be lying unrolled before you.

Next, cut the final layer of plastic. The vacuum seal now broken, the mattress will begin to decompress. Remove this final layer of plastic as the mattress expands to its full height. With the Nora mattress, full expansion took about 24 hours.

Construction	Nora
Mattress height:	10"
Number of layers:	4
Comfort layers:	2” Gel memory foam 3” Gel cooling foam
Transition layer:	3.5” Support foam
Support layer:	3.5” Support foam
Cover materials:	Polyester
Machine washable:	Yes
Made in:	China

The Nora is a combination foam mattress. By combining different foam types, densities, and firmness levels, Wayfair has designed a configuration that offers reasonable comfort, cooling, and support.

The Nora mattress is available only in one firmness, with Wayfair adopting the ‘one-size-fits-all’ approach used by most bed-in-a-box companies.

Nora Mattress Layers

The Nora mattress contains four layers of foam. Like many of the combination foam mattresses on the market today, all layers in the Nora mattress work together to provide an overall level of comfort and support.

• First layer: 2” of gel-infused memory foam. This layer was created to provide optimal comfort and temperature performance.

• Second layer: 3” of gel-infused cooling foam. This soft support transition foam works with the comfort layer to provide an additional level of support and will help conform to your body shape. This layer also offers additional temperature regulation.

• Third and fourth layers: 3.5” of egg-crate support foam. These two bottom layers give the mattress its structure and prevent sleepers from sinking in too far.

Of note: Unfortunately, the density information for the layers is not available on the marketplace listings. Mattress-Reviews.com was unable to contact the Nora or Wayfair customer service representatives to obtain the densities of the layers.

Remember, higher-density foams generally have a longer life expectancy than their lower-density counterparts. Mattresses like Octave and Tempur-Pedic both contain higher-density memory foams.

Nora Mattress Cover

The Nora mattress has a two-tone cover. The bottom part of the cover is a heavier grey fabric, and the top part of the cover is white with a unique pattern. The mattress cover is both removable and machine washable, which aids in the cleanup of spills and messes.

We did not find any mention of organic or natural materials being used in the cover on the website or in the fabric content breakdown on the law label.

Consumers are becoming more environmentally conscious when making purchases. Retailers both in and out of the mattress industry have been incorporating more eco-friendly and ethical policies when selling products and choosing suppliers.

GoodMorning.com Inc. carried out a survey in February 2017, discovering that almost 50% of Canadians are willing to spend more money for more environmentally friendly products. Therefore, in every review on Mattress-Reviews.com, we will highlight each mattress company’s green philosophy, as well as how prominent their policies are on their websites.

Eco-Consciousness	Nora
Green policies:	No mention on the website
Social responsibility:	Returned mattresses are donated to charity
Box materials:	Bleached cardboard; Coloured Ink
Foam materials:	Polyurethane
Cover materials:	Polyester
CertiPUR-US®:	Yes
Green manufacturing:	Unknown

Feel & Firmness	Nora
Feel:	Medium
Firmness	6.5 / 10
Edge support:	3.5 / 10
Motion isolation:	8.1 / 10
Bounce:	3.1 / 10

Feel & Firmness

The Nora mattress has a medium firmness, bordering on medium-firm. According to the testing conducted by third-party engineers (commissioned by us), it is rated at a 6.5 / 10 on the firmness scale. The Nora does not have excessive ‘hug,’ and its two-layer foam design ensures there is no excessive sinkage.

Motion Isolation

Motion isolation in foam mattresses is usually very good and one of the main reasons couples make the switch from innerspring to memory foam. According to the testing conducted by third-party engineers (commissioned by us), minimal motion transfer was detected with the Nora mattress. It is rated at 8.1 / 10 on the motion isolation scale.

Edge Support

Foam mattresses are not known for their edge support; in fact, it is often one of the main topics brought up to mattress retailers from customers considering the move from innerspring mattresses to foam. According to the testing conducted by third-party engineers (commissioned by us), the Nora mattress is ranked below average at a 3.5 / 10 on the edge support scale.

Bounce

Due to the fact that motion isolation for foam mattresses is very high, bounce is usually very low. According to the testing conducted by third-party engineers (commissioned by us), the Nora mattress is rated at a 3.1 / 10 on the bounce scale.

Overview	Nora
Price (Queen):	$1,040 CAD
Available in:	USA, Canada
Made in:	China
Trial length:	100 nights
Warranty:	10 years
Number of layers:	4
Cover materials:	Polyester
Machine washable:	Yes
Green policies:	No mention on website
Feel:	Medium
Firmness:	6.5 / 10
Edge support:	3.5 / 10
Motion isolation:	8.1 / 10
Bounce:	3.1 / 10
Where to buy:	Online

Remember, Mattress-Reviews.com is owned, operated, and paid for by GoodMorning.com Inc. and advertises the Octave, Douglas, Juno, and Logan & Cove brands. The following is strictly our competitive opinion:

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The Nora mattress appeals mostly to mid-market mattress buyers looking for a bed-in-a-box at a slightly lower price point. The Nora mattress has been designed to stand out against other Chinese-made mattresses on the market but is significantly more expensive. Before buying a Nora mattress, a shopper should consider Canadian-made options like Douglas for a reputable, mid-market mattress or upgrade to Octave and access top-tier cooling technology in a memory foam mattress.