Novosbed, Casper, and Douglas are three of the most well-known mattress brands in Canada, and all three brands have built up a loyal customer base. While Casper has begun pushing into Canada, Novosbed and Douglas are both Canadian brands based in Alberta and have been selling mattresses to Canadians since 2009. So, what are the backgrounds of Novosbed, Casper, and Douglas?

Novosbed introduced their first memory foam mattress in 2009, and is considered one of the pioneers of the bed-in-a-box mattress industry. Novosbed created the initial idea of a ‘Sleep Trial’ and introduced a new concept with Comfort+, an adjustable firmness system that helps customers adjust the firmness of their mattress with an additional foam layer, free of charge. 

Casper introduced their bed-in-a-box in 2014 by launching a single firmness, ‘one-size-fits-all’ mattress. The Casper mattress initially launched in the USA but has since expanded to Canada. Having received tens of millions of dollars of funding from the likes of Ashton Kutcher and Target Corporation, the Casper mattress quickly became the market leader in the bed-in-a-box space.

Douglas was introduced in 2017 by Canadian bed-in-a-box company GoodMorning.com. Douglas was manufactured as a single-firmness mattress, designed using eight years' worth of engineering data and customer feedback. GoodMorning.com designed the Douglas to be a value-packed, Canadian-made mattress at an unheard-of low price. They offer the same level of customer service for the Douglas as they do across their growing catalogue, along with a 365-night sleep trial and a 20-year warranty.

With the rising popularity of the bed-in-a-box, memory foam mattresses are now shipped far more efficiently and conveniently than mattresses purchased from traditional retail stores. Customers no longer need to take a day off work to accept a delivery as boxed beds are now delivered with the same convenience as most Amazon orders. Some bed-in-a-box companies even offer same day delivery to certain areas.

Douglas and Novosbed both use FedEx to deliver their mattresses to Canadians, whereas Casper uses UPS to deliver theirs. All three brands are delivered directly to customers doors’ throughout most parts of Canada. In some cases, the mattresses can even be left on a porch or deck while the customer is away from home.

Shipping times for Novosbed, Casper, and, Douglas vary, but should only take a few days. Casper mattresses will typically be delivered within 6 business days and the Douglas mattress and Novosbed mattress will be delivered within 10 days.

As with any bed-in-a-box brand, Novosbed, Casper, and Douglas heavily promote their in-home sleep trials. Douglas has of the longest sleep trial in Canada with a 365-night sleep trial. Novosbed offers a 120-night sleep trial, and Casper only offers a 100-night sleep trial.

If a customer wishes to return their Novosbed, Casper, or Douglas mattress within the sleep trial, all three companies will arrange to pick up the mattress up and issue a full refund. There are no additional return or restocking fees for any of the three mattresses.

The Novosbed mattress, Casper mattress, and Douglas mattress were all delivered to us within the expected delivery time. All three mattresses were well protected by heavy-duty plastic layers within the boxes to protect the mattresses during shipping.

The Novosbed, Casper, and Douglas mattress boxes were all sealed with heavy-duty tape. Customers will definitely need scissors or a knife to open the box. Remember to be extra careful when using sharp objects to open the box.

Once opened, the compressed mattress is easy to remove from the box. A simple ‘tip-and-pull’ motion is what we recommend. Simply tip the box from a vertical position into a horizontal position and pull the mattress out of the box. We recommend doing this process in the designated bedroom.

The Novosbed mattress, Casper mattress, and Douglas mattress are all protected with multiple layers of heavy-duty plastic, and customers will need to unwrap the first layer  in order to change the mattress from a cylindrical shape into a flat, albeit compressed, shape.

Some helpful advice at this stage is to place the rolled mattress onto the designated bed frame, find the end of the outer layer plastic, pull it loose, and use the resulting momentum to roll the mattress into position along the frame. Once in position, remove the outer plastic layer. After completing this process, customers will see a folded and unrolled mattress. Simply unfold the mattress (the top cover will be facing up), and place the corners in the correct position along the frame or foundation.

Next, cut the final layer of plastic. The new Novosbed, Casper, or Douglas mattress will start decompressing. Remove this final layer of plastic and the mattress should expand to its full height within a few minutes. The Novosbed expanded to its full height within 5 minutes, the Casper took 3 minutes, and the Douglas took 3 minutes. 

The Novosbed mattress uses high-density memory foam and is available in three different firmness options: soft, medium, and firm. The Casper mattress and Douglas mattress are combination foam mattresses and are both available only in one firmness option. 

Some of the major differences among the Novosbed, Casper, and Douglas mattresses have to do with the different types of foam used for comfort and support. Each mattress contains comfort, transition, and support layers, and these layers vary slightly in height and density.

Also, each mattress has a unique top cover which showcases the brand’s mattress design. Top covers are sometimes washable, and out of the three mattresses tested, both the Novosbed and Douglas has a machine-washable top cover.

Novosbed vs Casper vs Douglas Mattress Layers

Novosbed Mattress Layers

Novosbed mattress contains three layers of foam.

Novosbed Soft Mattress:

• First layer: 2 inch of premium airflow foam. This top layer allows for additional airflow, keeping heat from getting trapped near the surface. Foam density: 2 lbs/ft³.

• Second layer: 2 inches of plush serene memory foam. This additional comfort layer provides pressure-point relief and reduces motion transfer. Foam density: 2.5 lbs/ft³.

• Third layer: 7 inches of premium support foam. This durable bottom layer further eliminates motion transfer by distributing bodyweight and also helps the mattress maintain its structural integrity.

Novosbed Medium Mattress:

• First layer: 1 inch of premium airflow foam. This top layer allows for additional airflow, keeping heat from getting trapped near the surface. Foam density: 2.5 lbs/ft³.

• Second layer: 2 inches of high-density gel memory foam. This additional comfort layer provides pressure-point relief and reduces motion transfer. Foam density: 4 lbs/ft³.

• Third layer: 7 inches of premium support foam. This durable bottom layer further eliminates motion transfer by distributing bodyweight and also helps the mattress maintain its structural integrity.

Novosbed Firm Mattress:

• First layer: 1 inch of gel memory foam. This top layer allows for additional airflow, keeping heat from getting trapped near the surface. Foam density: 2.5 lbs/ft³.

• Second layer: 3 inches of high-density memory foam. This transition layer provides additional body contouring and pressure point relief. Foam density: 4 lbs/ft³.

• Third layer: 7 inches of premium support foam. This durable bottom layer further eliminates motion transfer by distributing bodyweight and also helps the mattress maintain its structural integrity.

Casper Mattress Layers

The Casper mattress contains four layers of foam:

• The first layer of the Casper mattress is 1.5″ of ‘open-cell’ polyurethane foam. This top layer is designed to provide comfort and heat-regulating performance.
• The second layer of the Casper mattress is 1.5″ of memory foam. This layer works with the first comfort layer to provide an element of support, will help conform to your body shape, and assist with pressure-point relief.
• The third layer of the Casper mattress is 1.5″ of zoned polyurethane foam. This layer acts as a transitional layer between the two comfort layers and the final support layer. This layer is ‘zoned,’ meaning the firmness varies under the shoulder and hip areas.
• The final layer of foam in the Casper mattress is 5.5” of support foam. This layer gives the Casper mattress its structure and prevents sleepers from sinking in too deep.
• Casper does not provide density information for any of their layers of foam.

Douglas Mattress Layers

Douglas uses three layers of foam in the construction of its Canadian-made mattress.

• First layer: 2 inches of ecoLight® cooling gel foam. This cooling gel encourages a restful sleep by ensuring that the mattress doesn’t trap heat. The ecoLight® foam has the durability, responsiveness, and comfort of memory foam, but it has a lower carbon footprint. Foam density: 2.5 lbs/ft³.
• Second layer: 2 inches of Elastex® foam. This transition layer is designed to provide spring and support. Many mattresses use latex for similar reasons. Elastex® is free of the allergy-causing chemicals found in latex.
• Third layer: 6 inches of motion isolation support foam. This thick bottom layer greatly reduces motion transfer between sleepers, and it also enhances edge support.

Novosbed vs Casper vs Douglas Mattress Cover

Novosbed Mattress Cover

This distinctive Novosbed cover is an expression of the luxury that lies beneath. The soft sleep surface is woven from a blend of stretch-knit polyester and Tencel®, while the lower side walls are covered with furniture-grade upholstery. This white and chambray-blue exterior is designed not only for an attractive, signature look, but also for functionality.

The top cover is machine washable, with simple cleaning instructions:

1. Zip off the upper portion of the cover;
2. Put in the washing machine on a gentle cycle;
3. Tumble-dry on low, or air dry.

Casper Mattress Cover

The Casper mattress has a simple two-tone cover. The side fabric used on the Casper mattress cover is a heavy-duty, charcoal-colored, polyester and spandex fabric. This is a nice contrast to the white polyester top cover. The Casper mattress set the trend for the ‘less-is-more’ mattress aesthetic, and this approach to mattress design has been adopted by many new mattress brands.

Douglas Mattress Cover

With its mountainscape stitching to its red and white colour profile, Douglas’ Canadian-centric cover shows the brand's homegrown roots. Cut from a single piece of fabric and woven together, the design is almost seamless. The red zipper running the entire length of the side wall and the red Douglas badge are the only elements that break up this impressive white canvas.

As for upkeep, the top half is machine washable, a bonus for anyone who can't stand the thought of spot cleaning their bed by hand. Douglas' cover is enhanced with moisture-wicking Infinitex™ fibres. This proprietary fabric is stretch-knit and very soft, but also extremely durable. The cover is great for staying cool and breathable through the night, so you won't wake up in a pool of sweat.

Consumers are becoming more environmentally conscious when making purchases. Retailers both in and out of the mattress industry have been incorporating more eco-friendly and ethical policies when selling products and choosing suppliers.

GoodMorning.com Inc. carried out a survey in February 2017, discovering that almost 50% of Canadians are willing to spend more money for more environmentally friendly products. Therefore, in every review on Mattress-Reviews.com, we will highlight each mattress company’s green philosophy, as well as how prominent their policies are on their websites.

Feel & Firmness	Novosbed	Casper	Douglas
Feel:	Medium-soft; Medium; Firm	Medium-firm	Medium
Firmness:	Soft: 3.2 / 10 Medium: 3.7 / 10 Firm: 5.1 / 10	4.8 / 10	6.7 / 10
Edge Support:	Soft: 4.7 / 10 Medium: 3.8 / 10 Firm: 5.8 / 10	2.1 / 10	7.3 / 10
Motion Isolation:	Soft: 7.3 / 10 Medium: 6.8 / 10 Firm: 6.8 / 10	6.4 / 10	8.3 / 10
Bounce:	Soft: 2.0 / 10 Medium: 2.3 / 10 Firm: 2.9 / 10	4 / 10	3.2 / 10

Feel & Firmness

According to the testing conducted by third-party engineers (commissioned by us), the Novosbed mattress, Casper mattress, and Douglas mattress firmness and feel are very different.

• The Novosbed soft mattress is a medium-soft firmness mattress. It is rated at 3.2 / 10 on the firmness scale. The Novosbed soft mattress does have ‘hug.’
• The Novosbed medium mattress has a medium level of firmness. It is rated at 3.7 / 10 on the firmness scale. The Novosbed medium mattress does have some ‘hug.’
• The Novosbed firm mattress is rated at 5.1 / 10 on the firmness scale. The Novosbed firm mattress does not have ‘hug.’
• The Casper is a medium-firm mattress. It is rated at 4.8 / 10 on the firmness scale. The Casper mattress does have some ‘hug.’
• The Douglas is a medium-firm mattress. It is rated at 6.7 / 10 on the firmness scale. The Douglas mattress does not have excessive ‘hug.’

Edge Support

Foam mattresses are not known for their edge support; in fact, it is often one of the main issues customers have when moving from innerspring mattresses to foam mattresses. According to the testing conducted by third-party engineers (commissioned by us), the Novosbed mattress, Casper mattress, and Douglas mattress are very different in terms of edge support.

• The Novosbed soft mattress has average edge support. It is rated at 4.7 / 10 on the edge support scale.
• The Novosbed medium mattress has average edge support. It is rated at 3.8 / 10 on the edge support scale.
• The Novosbed firm mattress has above-average edge support. It is rated at 5.8 / 10 on the edge support scale.
• The Casper mattress has below-average edge support. It is rated at 2.1 / 10 on the edge support scale.
• The Douglas mattress has above-average edge support. It is rated at 7.3 / 10 on the edge support scale.

Motion Isolation

Motion isolation in foam mattresses is usually very good and one of the main reasons couples make the switch from innerspring to memory foam. According to the testing conducted by third-party engineers (commissioned by us), the Novosbed mattress, Casper mattress, and Douglas mattress are mostly similar in terms of motion isolation.

• The Novosbed soft mattress has above average motion isolation. It is rated at 7.3 / 10 on the motion isolation scale.
• The Novosbed medium mattress has above-average motion isolation. It is rated at 6.8 / 10 on the motion isolation scale.
• The Novosbed firm mattress has above-average motion isolation. It is rated at 6.8 / 10 on the motion isolation scale.
• The Casper mattress has average motion isolation. It is rated at 6.4 / 10 on the motion isolation scale.
• The Douglas mattress has above-average motion isolation. It is rated at 8.3 / 10 on the motion isolation scale.

Bounce

Due to the fact that motion isolation for foam mattresses is generally very good, bounce is generally very low. According to the testing conducted by third-party engineers (commissioned by us), the Novosbed mattress, Casper mattress, and Douglas mattress are all below average for bounce.

• • The Novosbed soft mattress has below-average bounce. It is rated at 2.0 / 10 on the bounce scale.
  • The Novosbed medium mattress has below-average bounce. It is rated at 2.3 / 10 on the bounce scale.
  • The Novosbed firm mattress has below-average bounce. It is rated at 2.9 / 10 on the bounce scale.
  • The Casper mattress has below-average bounce. It is rated at 4 / 10 on the bounce scale.
  • The Douglas mattress has below-average bounce. It is rated at 3.2 / 10 on the bounce scale.

Overview	Novosbed	Casper	Douglas
Price (Queen):	$1,399 CAD $999 USD	$1,499 CAD $1,295 USD	$799 CAD
Available in:	Canada USA	Canada USA	Canada
Made in:	Canada (Canadian orders); USA (American orders)	USA	Canada
Trial length:	120 nights & Free Comfort+	100 nights	365 nights
Warranty:	15 years	10 years	20 years
Mattress height:	11"	10"	10"
Number of layers:	4	4	3
Cover materials:	Polyester, Tencel®	Polyester, spandex	Tencel®, polyester, spandex
Machine washable:	Yes	No	Yes
Green policies:	Zero-waste manufacturing, Tencel® textiles	No mention on the website	ecoLight® foam Plant-based fabric Optimized shipping Recycled cardboard Recycled ink
Feel:	Medium-soft; Medium; Firm	Medium-firm	Medium-firm
Firmness	Soft: 3.2 / 10 Medium: 3.7 / 10 Firm: 5.1 / 10	4.8 / 10	6.7 / 10
Edge support:	Soft: 4.7 / 10 Medium: 3.8 / 10 Firm: 5.8 / 10	2.1 / 10	7.3 / 10
Motion isolation:	Soft: 7.3 / 10 Medium: 6.8 / 10 Firm: 6.8 / 10	6.4 / 10	8.3 / 10
Bounce:	Soft: 2.0 / 10 Medium: 2.3 / 10 Firm: 2.9 / 10	4 / 10	3.2 / 10
Year-Round Price Guarantee:	CLICK HERE	No	CLICK HERE

Remember, Mattress-Reviews.com is owned, operated, and paid for by GoodMorning.com Inc. and advertises the Octave, Douglas, Juno, and Logan & Cove brands. The following is strictly our competitive opinion:

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There are a few factors that immediately stand out after comparing the Novosbed mattresses, Casper mattress, and Douglas mattress. Each mattress in this Novosbed vs Casper vs Douglas mattress review has similar features, especially with regards to comfort and support. Each mattress has a distinctive firmness for a one-size-fits-all mattress. Also, each mattress excels in a particular area with regards to edge support, motion isolation, and bounce.

What really elevate one brand to the top are the multiple firmness options, sleep trial, and the adjustable firmness guarantee of Novosbed. Novosbed is Mattress-Reviews.com’s Top Pick for a premium mattress under $1,500 CAD thanks to its multiple firmness options.

Douglas is Mattress-Reviews.com’s Top Pick for mattresses under $1,000 CAD thanks to its strong environmental credentials and build.

Customers who choose to purchase a Novosbed or Douglas over a Casper will enjoy a lengthier sleep trial and lengthier warranty.