Serta and Douglas are two of the most well-known mattress brands in Canada and both brands have built up a loyal Canadian customer base. So, what is the background behind Serta and Douglas?

As one of the most seasoned brands in the mattress industry, Serta proudly calls themselves the #1 mattress manufacturer in the USA. With almost 80 years in the business, Serta launched their iComfort all-foam mattress range in 2011 and have seen success in traditional mattress retail stores. However, the iComfort foam product line has seen significant competition in recent years from companies, like Novosbed, that continue to innovate and ship directly to buyers instead of in-store.

Douglas was introduced in 2017 by Canadian bed-in-a-box company GoodMorning.com. Douglas was manufactured as a single-firmness mattress, designed using eight years' worth of engineering data and customer feedback. GoodMorning.com designed the Douglas to be a value-packed, Canadian-made mattress at an unheard-of low price. They offer the same level of customer service for the Douglas as they do across their growing catalogue, along with a 365-night sleep trial and a 20-year warranty.

Delivery, Trial, Returns	Serta iComfort	Douglas
Shipping cost:	Dependent on retailer	Free shipping
Shipping time:	3-10 days	3-10 days
Sleep trial length:	Dependent on retailer	365 nights
Return ease:	Retailer picks up	Company picks up
Refund:	Dependent on retailer	Yes, full refund
Additional fees:	Restocking fees dependent on retailer	No

With the rise in popularity of  ‘bed-in-a-box’, mattresses can now be shipped far more efficiently and conveniently than traditional mattresses. Customers no longer need to take a day off work to accept a delivery as boxed beds are now delivered with the same convenience as most Amazon orders. Some ‘bed-in-a-box’ companies even offer same day delivery to certain areas.

The Serta iComfort mattress was delivered to us in a very reasonable time frame. The Serta iComfort TempActiv II mattress used in this review was ordered at a local Sleep Country mattress store on a Thursday afternoon and the mattress was delivered on the following Monday morning.

Mattress retailers often use their own delivery service to deliver Serta iComfort mattresses. The delivery is often ‘white glove’, which means that the mattress is delivered to the room of choice, placed on the bed, the packaging is removed, and the old mattress is taken away.

Shipping time for Serta iComfort and Douglas are the same. Both mattresses will be delivered within 10 days.

Each mattress retailer who stocks and sells Serta iComfort mattresses may or may not offer a sleep trial.

Unlike Serta iComfort, Douglas heavily promotes their in-home sleep trial. Douglas has one of the longest sleep trials of all mattress brands with a 365-night sleep trial. 

Customers in Canada who choose to purchase a Serta iComfort mattress at a retail store may incur restocking fees for returned mattresses, again, this is dependant on the individual retailer’s terms and conditions.

However, if a customer wishes to return their Douglas mattress within the 365-night sleep trial, they will arrange to pick the mattresses up and issue a full refund. There are no additional return or restocking fees for the Douglas mattress.

Out of the Box	Serta iComfort	Douglas
Delivered in a box:	No	Yes
Box dimensions:	Not delivered in a box	17.5" x 17.5" x 44.5"
Box opening:	Not delivered in a box	Required scissors
Box/mattress fitting:	Not delivered in a box	Tight
Protection layers:	1	2
Expansion time:	No expansion time	3 minutes

The Serta iComfort mattress is not delivered in a box. Depending on the retailer, white-glove delivery service is often included in the price of a Serta iComfort mattress.

The Douglas mattress was delivered to us within the expected delivery time. The Douglas mattress is delivered compressed in a box. The Douglas mattress was well protected by heavy-duty plastic layers within the box to protect the mattress during shipping.

The Douglas mattress box was sealed with heavy duty tape. Customers will definitely need scissors or a knife to open the box. Remember to be extra careful when opening the box with sharp objects.

Once opened, the compressed mattress is easy to remove from the box. A simple ‘tip-and-pull’ motion is what we recommend. Simply tip the box from a vertical position into a horizontal position and pull the mattress out of the box. We recommend doing this process in the designated bedroom.

The Douglas mattress is protected with two layers of heavy-duty plastic and customers will need to unwrap the first layer of plastic in order to change the mattress from a cylindrical shape into a flat, albeit compressed, shape.

Some helpful advice at this stage is to place the rolled mattress on to the designated bed frame, find the end of the outer layer plastic, pull it loose, and use the resulting momentum to roll the mattress into position on the frame. Once in position, remove that outer plastic layer. After completing this process, customers will see an unrolled mattress. Simply place the corners in the correct position on the frame or foundation.

Next, cut the final layer of plastic and the new Douglas mattress will start decompressing. Remove this final layer of plastic and the mattress should expand to its full height within a few minutes. The Douglas mattress took 3 minutes to fully expand.

The Serta iComfort TempActiv II mattress and Douglas mattress are both combination foam mattresses and are both only available in one firmness option.

One of the major differences between the Serta iComfort TempActiv II mattress and Douglas mattress is the different types foam used for comfort and support. Each mattress contains comfort, transition, and support layers, and these layers vary slightly in height and density.

Also, both mattresses have a unique top cover which showcases each brand’s mattress design. Top covers are sometimes washable, and both the Serta iComfort TempActiv II mattress and Douglas mattress have a machine-washable top cover.

Serta iComfort vs Douglas Mattress Layers

Serta iComfort Mattress Layers

The Serta iComfort TempActiv II mattress contains 5 layers of foam:

• The first layer of foam in the Serta iComfort TempActiv II mattress is ¾” TempActiv™ gel memory foam. This layer is designed to provide optimal comfort and temperature performance.
• The second layer of foam in the Serta iComfort TempActiv II mattress is 1” of memory foam. This layer works with the comfort layer to alleviate pressure points and distribute body weight.
• The third layer of foam in the Serta iComfort TempActiv II mattress is 1″ transitional layer of support foam. This layer helps isolate movement.
• The fourth layer of foam in the Serta iComfort TempActiv II mattress is 1 ½” transitional layer of memory foam. This layer works with the first transitional layer and provides an additional level of contouring and helps distribute body weight.
• The final layer of foam in the Serta iComfort TempActiv II mattress is a 7″ polyurethane support foam layer. This layer which gives the mattress its structure and prevents sleepers from sinking in too far.
• Serta does not publicly disclose the density information of any of the foam layers used in the Serta iComfort TempActiv II mattress.

Douglas Mattress Layers

Douglas uses three layers of foam in the construction of its Canadian-made mattress.

• First layer: 2 inches of ecoLight® cooling gel foam. This cooling gel encourages a restful sleep by ensuring that the mattress doesn’t trap heat. The ecoLight® foam has the durability, responsiveness, and comfort of memory foam, but it has a lower carbon footprint. Foam density: 2.5 lbs/ft³.
• Second layer: 2 inches of Elastex® foam. This transition layer is designed to provide spring and support. Many mattresses use latex for similar reasons. Elastex® is free of the allergy-causing chemicals found in latex.
• Third layer: 6 inches of motion isolation support foam. This thick bottom layer greatly reduces motion transfer between sleepers, and it also enhances edge support.

Serta iComfort vs Douglas Mattress Cover

Serta iComfort Mattress Cover

The Serta iComfort TempActiv ll features a cover material they call TempActiv™ Touch Fabric. Serta claims it has “temperature-regulating technology infused directly into the fabric”. The polyester and cotton top cover has a unique blue and grey design with a horizontal linear pattern. This cover is also removable and machine-washable.

Douglas Mattress Cover

With its mountainscape stitching to its red and white colour profile, Douglas’ Canadian-centric cover shows the brand's homegrown roots. Cut from a single piece of fabric and woven together, the design is almost seamless. The red zipper running the entire length of the side wall and the red Douglas badge are the only elements that break up this impressive white canvas.

As for upkeep, the top half is machine washable, a bonus for anyone who can't stand the thought of spot cleaning their bed by hand. Douglas' cover is enhanced with moisture-wicking Infinitex™ fibres. This proprietary fabric is stretch-knit and very soft, but also extremely durable. The cover is great for staying cool and breathable through the night, so you won't wake up in a pool of sweat.

Consumers are becoming more environmentally conscious when making purchases. Retailers both in and out of the mattress industry have been incorporating more eco-friendly and ethical policies when selling products and choosing suppliers.

GoodMorning.com Inc. carried out a survey in February 2017, discovering that almost 50% of Canadians are willing to spend more money for more environmentally friendly products. Therefore, in every review on Mattress-Reviews.com, we will highlight each mattress company’s green philosophy, as well as how prominent their policies are on their websites.

Feel & Firmness	Serta iComfort	Douglas
Feel:	Medium	Medium-firm
Firmness:	5.6 / 10	6.7 / 10
Edge Support:	6.7 / 10	7.8 / 10
Motion Isolation:	7.4 / 10	8.3 / 10
Bounce:	2.1 / 10	3.1 / 10

Feel & Firmness

According to the testing conducted by third-party engineers (commissioned by us), the Serta iComfort TempActiv II mattress and Douglas mattress firmness and feel are fairly similar.

• The Serta iComfort TempActiv II mattress is a medium firmness mattress. It is rated at 5.6 / 10 on the firmness scale. The Serta iComfort TempActiv II mattress does not have significant ‘hug’.
• The Douglas mattress is a medium-firm mattress. It is rated at 6.7 / 10 on the firmness scale. The Douglas mattress does not have excessive ‘hug’.

Edge Support

Mattresses containing springs are known for their edge support when compared to foam mattresses. It is often one of the main inquiries for mattress retailers from customers when purchasing a new mattress. According to the testing conducted by third-party engineers (commissioned by us), the Serta iComfort TempActiv II mattress and Douglas mattress edge support are similar.

• The Serta iComfort TempActiv II mattress has above average edge support. It is rated at 6.7 / 10 on the edge support scale.
• The Douglas mattress has above average edge support. It is rated at 7.8 / 10 on the edge support scale.

Motion Isolation

Motion isolation in memory foam mattresses is usually very good and one of the main questions asked by customers who share their bed with a partner. According to the testing conducted by third-party engineers (commissioned by us), the Serta iComfort TempActiv II mattress and Douglas mattress motion isolation are both above average.

• The Serta iComfort TempActiv II mattress has above average motion isolation. It is rated at 7.4 / 10 on the motion isolation scale.
• The Douglas mattress has above average motion isolation. It is rated at 8.3 / 10 on the motion isolation scale.

Bounce

Mattresses containing springs are known for having a much better bounce when compared to foam mattresses. According to the testing conducted by third-party engineers (commissioned by us), the Serta iComfort TempActiv II mattress and Douglas mattress bounce are both below average.

• The Serta iComfort TempActiv II mattress has below average bounce. It is rated at 2.1 / 10 on the bounce scale.
• The Douglas mattress has below average bounce. It is rated at 3.1 / 10 on the bounce scale.

Overview	Serta iComfort	Douglas
Price (Queen):	$1,499 USD $2,880 CAD	$799 CAD
Available in:	Worldwide	Canada
Made in:	USA	Canada
Trial length:	Dependent on retailer	365 nights
Warranty:	10 years	20 years
Mattress height:	11.25"	10"
Number of layers:	5	3
Cover materials:	Polyester, cotton	Tencel®, polyester, spandex
Machine washable:	Yes	Yes
'Green' policies:	No mention on website	ecoLight® foam Plant-based fabric Optimized shipping Recycled cardboard Recycled ink
Feel:	Medium	Medium-firm
Firmness	5.6 / 10	6.7 / 10
Edge support:	6.7 / 10	7.8 / 10
Motion isolation:	7.4 / 10	8.3 / 10
Bounce:	2.1 / 10	3.1 / 10
Year-Round Price Guarantee:	No	CLICK HERE

Remember, Mattress-Reviews.com is owned, operated, and paid for by GoodMorning.com Inc. and advertises the Octave, Douglas, Juno, and Logan & Cove brands. The following is strictly our competitive opinion:

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There are a few factors that immediately stand out after comparing the Serta iComfort mattress and Douglas mattress. Each mattress in this Serta iComfort vs Douglas mattress review has similar features especially with regards to comfort and support. Each mattress has a distinctive firmness for a one-size-fits-all mattress. Also, each mattress excels in a particular area with regards to edge support, motion isolation, and bounce.

What really excels one brand above the others, is the sleep trial, environmental commitment, and the Canadian-ness of the mattress. Douglas is Mattress-Reviews.com’s Top Pick for mattresses under $1,000 CAD, and customers who choose to purchase a Douglas mattress over a Serta iComfort TempActiv II mattress, will enjoy a lengthier sleep trial, and sleep better knowing that they are supporting a mattress brand that supports the environment, reducing carbon emissions, and using sustainable and renewable materials in the mattress build.

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