Company Overview	Costco Novaform	Logan & Cove
Launched:	1997	2018
Price (Queen):	$999 CAD	$999 CAD
Available in:	Canada	Canada
Made in:	USA	Canada
Trial length:	90 nights	120 nights
Warranty:	20 years	15 years

Novaform has been making mattresses and other sleep-related products since 1997. Sold exclusively in Costco stores throughout North America, Novaform is a brand of Innocor Inc., a specialist foam manufacturer based in New Jersey, USA.  The most popular mattress in Novaform’s line-up, the Serafina Pearl, has been available since 2016 and has helped Costco enter the mattress retail space and provide sleep solutions to millions of shoppers every year.

Logan & Cove was launched in early 2018. Since then, it has grown to become one of the best-selling boxed hybrid mattress brands in Canada, even outpacing some brands that had helped define the segment. Its combination of premium materials with luxurious design details is still seen as an attractive alternative to similar retail store models, which sell for up to a few thousand dollars more.

Delivery, Trial, Returns	Costco Novaform	Logan & Cove
Shipping cost:	Free shipping	Free shipping
Shipping time:	14–20 business days	3–10 days
Sleep trial length:	90 nights	365 nights
Return ease:	Return in store or arrange free pickup over the phone	Company picks up
Refund:	Yes, full refund	Yes, full refund
Additional fees:	No	No

Thanks to modern compression methods and the rising popularity of the bed-in-a-box, mattresses can now be shipped far more efficiently and conveniently than ever before. Customers no longer need to take a day off work to accept a delivery. Boxed beds are now delivered with the same convenience as most Amazon orders. Some bed-in-a-box companies even offer same-day delivery to certain areas.

Out of the Box	Costco Novaform	Logan & Cove
Delivered in a box:	Yes	Yes
Box dimensions:	20" x 23" x 40"	16" x 16" x 64"
Box opening:	Required scissors	Required scissors
Box/mattress fitting:	Loose	Tight
Protection layers:	5	2
Expansion time:	24 hours	1 minute

Delivery Times & Opening the Box

Both the Costco Novaform and Logan & Cove mattresses arrived within the expected delivery times. Each product was well-protected with heavy-duty plastic to keep the mattress in good condition during shipping.

Both boxes were sealed with heavy-duty tape. Customers will definitely need scissors or a knife to open either box. To prevent potential harm to your new mattress, remember to be extra careful when using sharp objects to remove any packaging.

Setting up the Mattress

Once opened, each mattress is easy to remove from the box. We recommend a ‘tip-and-pull’ motion to slowly slide the mattress out from its cardboard container. Simply tip the box from a vertical position down onto its side, and then pull the lightweight box away from the bundled mattress. It’s most efficient to do this process in the room where you intend to use the mattress.

Both mattresses are protected with multiple layers of heavy-duty plastic – an inner layer to compress it in a vacuum seal, and outer layers to keep them rolled tightly in a cylinder shape.

Customers will need to unwrap the first layer in order to unroll the mattress, which will still be in its compressed form. Some helpful advice at this stage is to place the rolled up mattress onto the designated bed frame. Next, like the end of a roll of tape, find and peel back the outer layer of plastic. You can use the momentum of unrolling the compressed mattress along the bed frame to help remove the rest of this layer, which could be up to a few meters long. After completing this process, the mattress will be lying unrolled before you.

Expansion Time

Next, cut the final layer of plastic. The vacuum seal now broken, the mattress will quickly begin to decompress. Remove this final layer of plastic as the mattress expands to its full height. Logan & Cove reached full expansion in under two minutes, but the Novaform mattress took around a full 24 hours to decompress.

The Novaform Serafina Pearl and Logan & Cove have different constructions, with Costco’s bed-in-a-box being a memory foam mattress, and Logan & Cove being a hybrid. Both are available in multiple firmness options.

Some of the other major differences between the Costco Novaform and Logan & Cove are the different types of foam used for comfort, contouring, and pressure point relief, as well as the support structure. Each mattress contains comfort, transition, and support layers, and these layers vary slightly in height and density.

Also, both mattresses have a unique top cover which showcases each brand’s mattress design. Top covers are sometimes washable, but neither the Novaform mattress nor the Logan & Cove has a removable or machine-washable top cover.

Costco Novaform vs Logan & Cove Mattress Layers

Costco Novaform Mattress Layers

The Novaform Serafina Pearl mattress contains three layers of foam. Like many of the memory foam mattresses on the market today, each layer of foam in the Novaform mattress works with the others to provide an overall level of comfort and support.

• First layer: 3 inches of ComfortLuxe® gel memory foam. This top layer is designed to stay cool enough to help regulate body temperature overnight. Foam density: Unspecified.

• Second layer: 3 inches of convoluted CustomWave™ foam. This “egg carton” transition foam provides an overall balance between the top and bottom layers, allowing hot air a passageway out through the sidewalls of the mattresses.

• Third layer: 8 inches of support foam. This thick bottom layer helps give the mattress its structure.

Of note: Unfortunately, the density information for the layers is not available on either the Costco or Novaform website.

Logan & Cove Mattress Layers

The Logan & Cove mattress is made with 4 robust layers, to meet the needs of different comfort preferences:

• First layer: 0.5 inch of quilted top cover. The top cover is made with CryoFusion™ cooling nanofibers, which provide a cool and supple feel. It also includes breathable hollow fibre fill and quilted gel-infused foam for added plushness.

• Second layer: 1 inch of cooling gel memory foam. This responsive material helps with cushioning and heat regulation around the sleeping surface. Foam density: 2.5 lbs/ft³.

• Third layer: 1.5 inches of Elastex® foam. This thicker foam layer serves as transitional support between the pocketed coils below and the cushioning layers above. It effortlessly contours to your body, providing exceptional comfort in any sleeping position. Foam density: 1.8 lbs/ft³.

• Fourth layer: 9-inch individually wrapped pocketed coils. The pocketed coils are made from multi-tempered steel and arranged in 5 zones to provide robust support and motion isolation across the entire sleep surface.

Costco Novaform vs Logan & Cove Mattress Cover

Costco Novaform Mattress Cover

The Novaform Serafina Pearl mattress has a 100% polyester top cover smartly decorated with quatrefoil patterns and button tufting. A rope border separates the quilted top cover from the grey, diamond-stitched sidewalls. Due likely to the compression process, the sidewall may bunch in certain sections, leaving creases. These creases should mostly disappear after the first few days, though a few may remain, as evidenced by the photos in this review article.

According to the product tag, the mattress cover is a blend of fabrics originating from Canada, but assembled in the United States:

Top cover: 100% polyester.
Side wall: 60% polyester; 40% polypropylene.
Bottom: 39% polyester; 29% rayon; 29% polyester; 3% aramid.

Mattress covers often include zippers for easy removable of the outer fabric. The cover of the Novaform Serafina Pearl is neither removable or machine washable. Therefore, the only option for cleaning this mattress is spot cleaning.

Logan & Cove Mattress Cover

Logan & Cove’s impressive quilting is full of intricate details, ones generally reserved for higher price segments. The design uses diamond tufting, accent stitching, and other elegant touches to make a mattress you can’t help but want to run your hands across.

To keep you cool and comfortable through the night, the white quilting is filled with breathable hollow fibre fill and gel-infused foam infused with CryoFusion™ cooling nanofibres. Altogether, this luxury styling is all but unheard of in the mattress-in-a-box category, especially at Logan & Cove’s price point.

Feel & Firmness	Costco Novaform	Logan & Cove
Feel:	Medium-soft	Medium-firm
Firmness:	3.4 / 10	5.8 / 10
Edge Support:	3.5 / 10	7.0 / 10
Motion isolation:	8.2 / 10	6.4 / 10
Bounce:	1.4 / 10	5.2 / 10

Feel & Firmness

According to the testing conducted by third-party engineers (commissioned by us), the Novaform and Logan & Cove mattresses differ greatly in feel and firmness:

• The 14″ Novaform Serafina Pearl Medium we tested has a medium-soft feel. It is rated at 3.4 / 10 on the firmness scale and has quite a bit of ‘hug.’
• The Logan & Cove mattress has a medium-firm feel, earning a 5.8 / 10 rating in this regard. The Logan & Cove mattress does not have excessive ‘hug.’

Edge Support

Edge support is typically better in hybrid mattresses than in their all-foam counterparts. According to the testing conducted by third-party engineers (commissioned by us), the Novaform and Logan & Cove mattresses have very different edge support scores:

• The Novaform Serafina Pearl Medium is rated at 3.5 / 10 for edge support. This is a below average edge support score, which is typical of some foam mattresses.
• The Logan & Cove mattress is rated 7.0 / 10 for edge support. This is an above average score.

Motion Isolation

Motion isolation is typically very high in foam mattresses, and one of the main shopping considerations for customers who share their bed with a partner. According to the testing conducted by third-party engineers (commissioned by us), motion isolation for the Novaform mattress and Logan & Cove are both above average.

• The 14″ Novaform Serafina Pearl Medium mattress has above-average motion isolation. It is rated at 8.2 / 10 on the motion isolation scale.
• The Logan & Cove mattress has above-average motion isolation. It is rated at 6.4 / 10 on the motion isolation scale.

Bounce

Mattresses containing springs are known for having a much better bounce when compared to foam mattresses. According to the testing conducted by third-party engineers (commissioned by us), the bounce ratings for the Novaform and Logan & Cove mattresses vary as follows:

• The 14″ Novaform Serafina Pearl Medium mattress has below-average bounce. It is rated at 1.4 / 10 on the bounce scale.
• The Logan & Cove mattress has below-average bounce, earning a 5.2 / 10 rating.

Overview	Costco Novaform	Logan & Cove
Price (Queen):	$999 CAD	$999 CAD
Available in:	Canada	Canada
Made in:	USA	Canada
Trial length:	90 nights	120 nights
Warranty:	20 years	15 years
Mattress height:	14"	12"
Number of layers:	3	4
Cover materials:	Polyester, polypropylene, rayon, aramid	Polyester, polyethylene, spandex
Machine washable:	No	No
Feel:	Medium-soft	Medium-firm
Firmness:	3.4 / 10	5.8 / 10
Edge Support	1.3 / 10	7.0 / 10
Motion Isolation:	8.2 / 10	6.4 / 10
Bounce:	1.4 / 10	5.2 / 10

Remember, Mattress-Reviews.com is owned, operated, and paid for by GoodMorning.com Inc. and advertises the Octave, Douglas, Juno, and Logan & Cove brands. The following is strictly our competitive opinion:

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There are a few factors that immediately stand out after comparing the Novaform Serafina Pearl Medium mattress and the two Logan & Coves. We notice similarities among the products in regards to construction and motion isolation. Each mattress also has many distinct qualities, like in firmness, layers, edge support, and bounce. 

What really pushes one brand ahead of the others are the cooling features, longer sleep trial, and overall aesthetics of Logan & Cove. Logan & Cove is Mattress-Reviews.com’s Top-Rated Hybrid Mattress. Customers who choose to purchase a Logan & Cove mattress over a Novaform from Costco will enjoy a pillow-top cover, better edge support, and an extra month to decide whether or not to keep the mattress.