Bloom and Novosbed are two of the most well-known mattress brands in the Canada, and all three brands have built up a loyal customer base. So, what is the background behind Bloom and Novosbed?

Sleep Country introduced the Bloom mattress in 2017, marking the Canadian retailer’s entrance into the ‘bed-in-a-box’ mattress space. Best known for their radio jingle, which can be recited by most Canadians: “Why buy a mattress anywhere else? Ding!”, Sleep Country has been a staple of Canadian’s lives for almost 25 years.

GoodMorning.com released their first memory foam mattress, Novosbed, in 2009, making them one of the pioneers of the bed-in-a-box mattress industry. Their innovative culture soon went on to create the now universal idea of the ‘Sleep Trial,’ giving online mattress shoppers a way to bypass the traditional mattress store shopping experience and test out their new bed at home for as long as it actually takes to evaluate a mattress properly.

Delivery, Trial, Returns	Bloom	Novosbed
Shipping cost:	Free shipping	Free shipping
Shipping time:	2-10 days	3-10 days
Sleep trial length:	100 nights	120 nights
Return ease:	Company picks up	Company picks up
Refund:	In-store credit only	Yes, full refund
Additional fees:	$65 exchange fee	No

Thanks to modern compression methods and the rising popularity of the bed-in-a-box, mattresses can now be shipped far more efficiently and conveniently than ever before. Customers no longer need to take a day off work to accept a delivery. Boxed beds are now delivered with the same convenience as most Amazon orders. Some bed-in-a-box companies even offer same-day delivery to certain areas.

Sleep Country use UPS to deliver Bloom mattresses to Canadians. Novosbed uses FedEx. Both mattresses will be delivered directly to the doors of customers throughout most parts of Canada. In some cases, the mattresses can even be left on a porch or deck whilst the customer is at work.

Shipping time for the Bloom mattress and the Novosbed mattress is very similar. Both bed-in-a-box mattresses will be delivered within 10 days.

As with any bed-in-a-box brand, both Bloom and Novosbed heavily promote their in-home sleep trials. Novosbed has the longest sleep trial of the two mattress brands with a 120-night sleep trial. Bloom only offers a 100-night sleep trial. However, the Bloom mattress can only be returned to Sleep Country for an in-store credit. 

If a customer wishes to return their Bloom mattress or Novosbed mattress within the sleep trial, both companies will arrange to pick the mattresses up and issue a full refund. There are no additional return or restocking fees for the Novosbed mattress, however, customers who decide to return the Bloom mattress pay an ‘Exchange Fee’ of $65 CAD.

Out of the Box	Bloom	Novosbed
Delivered in a box:	Yes	Yes
Box dimensions:	20" x 20" x 42"	19" x 19" x 44"
Box opening:	Required scissors	Required scissors
Box/mattress fitting:	Tight	Tight
Protection layers:	2	2
Expansion time:	3 minutes	3 minutes

The Bloom mattress and Novosbed mattress were both delivered to us within the expected delivery time. Both mattresses were well protected by heavy-duty plastic layers within the boxes to protect the mattresses during shipping.

The Bloom mattress and Novosbed mattress boxes were both sealed effectively with heavy-duty tape. Customers will definitely need scissors or a knife to open the box. To prevent potential harm to your new mattress, remember to be extra careful when using sharp objects to remove any packaging.

Once opened, both of the compressed mattresses are easy to remove from the box. We recommend a ‘tip-and-pull’ motion to slowly slide the mattresses out from its cardboard container. Simply tip the boxes from a vertical position down onto its side, and then pull the lightweight boxes away from the bundled mattresses. It’s most efficient to do this process in the room where you intend to use either mattress

The Bloom mattress and Novosbed mattress are both protected with multiple layers of heavy-duty plastic and customers will need to unwrap the first layer of plastic in order to change the mattress from a cylindrical shape into a flat, albeit compressed, shape.

Customers will need to unwrap the first layer in order to unroll either mattress, which will still be in its compressed form. Some helpful advice at this stage is to place the rolled up mattresses onto the designated bed frame. Next, like the end of a roll of tape, find and peel back the outer layer of plastic. You can use the momentum of unrolling the compressed mattresses along the bed frame to help remove the rest of this layer, which could be up to a few meters long. After completing this process, the mattresses will be lying unrolled before you.

Next, cut the final layer of plastic and the new Bloom mattress or Novosbed mattress will start decompressing. Remove this final layer of plastic and the mattress should expand to its full height within a few minutes. Both the Bloom mattress and the Novosbed mattress expanded to their full height in three minutes.

The Bloom mattress is a combination foam mattress and is only available in one firmness option. The Novosbed mattress uses high-density memory foam and is available in three different firmness options: soft, medium, and firm.

One of the major differences between the Bloom mattress and the Novosbed mattress is the different types of foam used for comfort and support. Each mattress contains comfort, transition, and support layers, and these layers vary slightly in height and density.

Also, each mattress has a unique top cover which showcases each brand’s mattress design. Top covers are sometimes washable, and both the Bloom mattress and Novosbed mattress have a machine-washable top cover.

Bloom vs Novosbed Mattress Layers

Bloom Mattress Layers

The Bloom mattress contains 4 layers of foam:

• The first layer of the Bloom mattress is 1″ of aerated gel foam. This top layer is designed to provide comfort and heat-regulating performance.
• The second layer of the Bloom mattress is 1″ of gel visco memory foam. This layer contains 3 zones, with the center third containing synthetic latex. This layer provides an additional level of support and relief to your hips, one of the major pressure points on the body.
• The third layer of the Bloom mattress is 1″ of visco memory foam. This layer acts as a transitional layer between the two comfort layers and the final support layer.
• The final layer of foam in the Bloom mattress is 7.5” of polyurethane foam. This layer which gives the Bloom mattress its structure and prevents sleepers from sinking in too far.
• Bloom does not provide density information for any of their layers of foam on their website. A Sleep Country customer service representative informed us that the Bloom mattress contains foams that are between 1.5 lbs/ft³ and 2.8 lbs/ft³.

Novosbed Mattress Layers

Novosbed mattress contains three layers of foam.

Novosbed Soft Mattress:

• First layer: 2 inch of premium airflow foam. This top layer allows for additional airflow, keeping heat from getting trapped near the surface. Foam density: 2 lbs/ft³.

• Second layer: 2 inches of plush serene memory foam. This additional comfort layer provides pressure-point relief and reduces motion transfer. Foam density: 2.5 lbs/ft³.

• Third layer: 7 inches of premium support foam. This durable bottom layer further eliminates motion transfer by distributing bodyweight and also helps the mattress maintain its structural integrity.

Novosbed Medium Mattress:

• First layer: 1 inch of premium airflow foam. This top layer allows for additional airflow, keeping heat from getting trapped near the surface. Foam density: 2.5 lbs/ft³.

• Second layer: 2 inches of high-density gel memory foam. This additional comfort layer provides pressure-point relief and reduces motion transfer. Foam density: 4 lbs/ft³.

• Third layer: 7 inches of premium support foam. This durable bottom layer further eliminates motion transfer by distributing bodyweight and also helps the mattress maintain its structural integrity.

Novosbed Firm Mattress:

• First layer: 1 inch of gel memory foam. This top layer allows for additional airflow, keeping heat from getting trapped near the surface. Foam density: 2.5 lbs/ft³.

• Second layer: 3 inches of high-density memory foam. This transition layer provides additional body contouring and pressure point relief. Foam density: 4 lbs/ft³.

• Third layer: 7 inches of premium support foam. This durable bottom layer further eliminates motion transfer by distributing bodyweight and also helps the mattress maintain its structural integrity.

Bloom vs Novosbed Mattress Cover

Bloom Mattress Cover

The Bloom mattress has a unique cover design which utilizes neutral pastel colours, with turquoise, soft grey, and white. The Bloom mattress is advertised as having an ‘Organic Cotton’ washable top cover. This top cover is machine washable and can be simply zipped off from the base unit and put in the washing machine on a low heat.

Novosbed Mattress Cover

This distinctive Novosbed cover is an expression of the luxury that lies beneath. The soft sleep surface is woven from a blend of stretch-knit polyester and Tencel®, while the lower side walls are covered with furniture-grade upholstery. This white and chambray-blue exterior is designed not only for an attractive, signature look, but also for functionality.

The top cover is machine washable, with simple cleaning instructions:

1. Zip off the upper portion of the cover;
2. Put in the washing machine on a gentle cycle;
3. Tumble-dry on low, or air dry.

Consumers are becoming more environmentally conscious when making purchases. Retailers both in and out of the mattress industry have been incorporating more eco-friendly and ethical policies when selling products and choosing suppliers.

GoodMorning.com Inc. carried out a survey in February 2017, discovering that almost 50% of Canadians are willing to spend more money for more environmentally friendly products. Therefore, in every review on Mattress-Reviews.com, we will highlight each mattress company’s green philosophy, as well as how prominent their policies are on their websites.

Feel & Firmness	Bloom	Novosbed
Firmness:	5.8 / 10	Soft: 3.2 / 10 Medium: 3.7 / 10 Firm: 5.1 / 10
Edge Support:	6.5 / 10	Soft: 4.7 / 10 Medium: 3.8 / 10 Firm: 5.8 / 10
Motion Isolation:	6.9 / 10	Soft: 7.3 / 10 Medium: 6.8 / 10 Firm: 6.8 / 10
Bounce:	3.2 / 10	Soft: 2.0 / 10 Medium: 2.3 / 10 Firm: 2.9 / 10

Feel & Firmness

According to the testing conducted by third-party engineers (commissioned by us), the Bloom mattress and Novosbed mattress firmness and feel are very different.

• The Bloom mattress is a medium-firm mattress. It is rated at 5.8 / 10 on the firmness scale. The Bloom mattress does not have excessive ‘hug’.
• The Novosbed soft mattress is rated at 3.2 / 10 on the firmness scale. The Novosbed soft mattress does have ‘hug’.
• The Novosbed medium mattress is rated at 3.7 / 10 on the firmness scale. The Novosbed medium mattress does have some ‘hug’.
• The Novosbed firm mattress is rated at 5.1 / 10 on the firmness scale. The Novosbed firm mattress does not have ‘hug’.

Edge Support

Foam mattresses are not known for their edge support; in fact, it is often one of the main issues customers have when moving from innerspring mattresses to foam mattresses. According to the testing conducted by third-party engineers (commissioned by us), the Bloom mattress and Novosbed mattress edge support are very different.

• The Bloom mattress has above average edge support. It is rated at 6.5 / 10 on the edge support scale.
• The Novosbed soft mattress has average edge support. It is rated at 4.7 / 10 on the edge support scale.
• The Novosbed medium mattress has below-average edge support. It is rated at 3.8 / 10 on the edge support scale.
• The Novosbed firm mattress has above average edge support. It is rated at 5.8 / 10 on the edge support scale.

Motion Isolation

Motion isolation in foam mattresses is usually very good and one of the main reasons couples make the switch from innerspring to memory foam. According to the testing conducted by third-party engineers (commissioned by us), the Bloom mattress and Novosbed mattress motion isolation are both above average.

• The Bloom mattress has above average motion isolation. It is rated at 6.9 / 10 on the motion isolation scale.
• The Novosbed soft mattress has above average motion isolation. It is rated at 7.3 / 10 on the motion isolation scale.
• The Novosbed medium mattress has above average motion isolation. It is rated at 6.8 / 10 on the motion isolation scale.
• The Novosbed firm mattress has above average motion isolation. It is rated at 6.8 / 10 on the motion isolation scale.

Bounce

Due to the fact that motion isolation for foam mattresses is generally very good, bounce is generally very low. According to the testing conducted by third-party engineers (commissioned by us), the Bloom mattress and Novosbed mattress bounce are both below average.

• The Bloom mattress has below average bounce. It is rated at 3.2 / 10 on the bounce scale.
• The Novosbed soft mattress has below average bounce. It is rated at 2.0 / 10 on the bounce scale.
• The Novosbed medium mattress has below average bounce. It is rated at 2.3 / 10 on the bounce scale.
• The Novosbed firm mattress has below average bounce. It is rated at 2.9 / 10 on the bounce scale.

Overview	Bloom	Novosbed
Price (Queen):	$1,199 CAD	$999 USD $1,399 CAD
Available in:	Canada	Canada; USA
Made in:	China	USA (American orders); Canada (Canadian orders)
Trial length:	100 nights	120 nights
Warranty:	10 years	15 years
Mattress height:	10.5"	11"
Cover materials:	Polyester, Organic cotton	Polyester, Tencel®
Machine washable:	Yes	Yes
'Green' policies:	No mention on the website	Zero-waste manufacturing, Tencell® textiles
Firmness	5.8 / 10	Soft: 3.2 / 10 Medium: 3.7 / 10 Firm: 5.1 / 10
Edge support:	6.5 / 10	Soft: 4.7 / 10 Medium: 3.8 / 10 Firm: 5.8 / 10
Motion isolation:	6.9 / 10	Soft: 6 / 10 Medium: 7 / 10 Firm: 6.8 / 10
Bounce:	3.2 / 10	Soft: 2 / 10 Medium: 2.3 / 10 Firm: 2.9 / 10

Remember, Mattress-Reviews.com is owned, operated, and paid for by GoodMorning.com Inc. and advertises the Octave, Douglas, Juno, and Logan & Cove brands. The following is strictly our competitive opinion:

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There are a few factors that immediately stand out after comparing the Bloom mattress and Novosbed mattresses. Each mattress in this Bloom vs Novosbed mattress review has similar features, especially with regard to comfort and support. The Bloom mattress and Novosbed mattresses have a distinctive firmness and feel, level of edge support, level of motion isolation, and bounce.

What really excels one brand above the other is the multiple firmness options, sleep trial, and hassle-free returns of Novosbed. Novosbed is Mattress-Reviews.com’s Top Pick for a premium mattress under $1,500 CAD, and customers who choose to purchase a Novosbed over a Bloom will enjoy a lengthier sleep trial.

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