Disclaimer: We are owned and operated by GoodMorning.com. We hire 3rd-party engineers and use public data to rate mattresses on over 30 criteria that we believe are important. Brands we own—Douglas, Juno, Octave, and Logan & Cove, and Novosbed—are reviewed and advertised where indicated. Views expressed here are our opinions only. Full details.
Ranking Process Disclaimer
Last updated on: July 2, 2024
We are owned and operated by GoodMorning.com and offer this site as a free resource for mattress shoppers.
We openly acknowledge the potential for bias in favour of our own products and work hard to keep this site as objective as possible. All mattresses featured on this website are evaluated by third-party engineering consultants (commissioned by us), and the results from their controlled tests are included as part of a weighted scoring system that incorporates over 30 criteria we believe are important.
GoodMorning.com mattresses are designed using these criteria and, as such, rank highly. We update these criteria from time to time to reflect changes in mattress shopper preferences and new industry innovations.
Each of the criteria in the table below contributes between -2000 and 2500 points to a mattress’ score. Our formula ensures that final scores remain within the range of 0–10 for usability purposes; ratings that fall outside of this range require the occasional recalibration of the scoring system.
Complete scores for all mattresses listed on this website can be found here.
| Criterion | Weight | Explanation |
|---|---|---|
| Offering | ||
| Dollar Amount Above/Below $1,000 (CAD) | 2 | Rather than quantifying this in a graduated manner (as we do with length of free trials and warranties), we choose a more granular approach by multiplying the difference between the price of a queen mattress from $1,000 by a score multiplier of 2. For mattresses that cost more than $1,000 CAD, the maximum penalty for this for this criterion is capped at -2,000 points. Example 1: Price = $800 Score = 2 x ($1,000 - $800) = 400 Example 2: Price = $1,100 Score = 2 x ($1,000 - $1,100) = -200 Example 3: Price = $2,900 Score = 2 x ($1,000 - $2,900) = -3,800 --> -2,000 Mattresses available only in the United States will have their prices converted into Canadian dollars. |
| Available to Purchase in Canada (Y/N) | 400 | We have observed instances where consumers see foreign products (usually American) marketed to Canadians that are not available for purchase in Canada. Given the frustration and confusion this can cause, we assign this a moderate weighting. |
| Made in Canada (Y/N) | 400 | Mattresses made in Canada must adhere to Canadian environmental and manufacturing standards. Our observation is that this is moderately important to consumers, and we ascribe a commensurate rating. |
| Free Shipping to Canadian Metropolitan Areas (Y/N) | 400 | Free shipping has become standard for most products ordered online and is no longer a key differentiating factor (as it once was). We therefore assign it a moderate weighting. |
| Delivered in a Box (Y/N) | 400 | Receiving a mattress in a box is a convenience that many customers seek, and therefore we assign it a moderate weighting. |
| Sleep Trial = or > 30 Nights | 500 | The sleep trial, first introduced by GoodMorning.com in 2009, is seen by many as the event that precipitated the online bed-in-a-box boom. Nearly every bed-in-a-box brand leads on their offering of a risk-free, at-home sleep trial. As such, we tier our ratings, ascribing higher scores to longer trials. |
| Sleep Trial = or > 60 Nights | 500 | |
| Sleep Trial = or > 90 Nights | 500 | |
| Sleep Trial = or > 120 Nights | 500 | |
| Sleep Trial = or > 150 Nights | 500 | |
| Warranty = or > 5 Years | 500 | The warranty period is one of the key factors used by consumers as part of their mattress purchase consideration, as a proxy for both product lifespan and post-purchase coverage. As such, we ascribe higher scores to to products offering longer warranties. |
| Warranty = or > 10 Years | 500 | |
| Warranty = or > 15 Years | 500 | |
| Warranty = or > 20 Years | 250 | |
| CertiPur-US® Registered (Y/N) | 400 | The CertiPur-US® certification seeks to inform consumers as to the safety of the input materials used in mattresses and has become widely referenced over the past decade. As such we ascribe a moderate weighting to this factor. |
| Multiple Firmness Options (Y/N) | 400 | Mattresses models offering multiple firmness options offer more choice and cater to a wider range of comfort preferences. As such we ascribe a moderate weighting to this factor. |
| Technology | ||
| Number of Layers (#) | 50 | Using multiple layers in a mattress improves the transition from the softer comfort layers to the firmer support layers. To capture the enormous variety in layer construction we multiply the number of layers by a low weighting. In most cases this gives a low-to-moderate weighting for this factor. Example 1: 5 layers Score = 50 x 5 = 250 Example 2: 3 layers Score = 3 x 50 = 150 |
| Pillow Top | 400 | The pillow top – an extra layer of fabric sewn directly into the mattress cover instead of beneath it – is a popular feature that is generally more expensive to build, but which directly contributes to several comfort factors, such as pressure relief and contouring. As such, we ascribe a moderate weighting to this factor. |
| High-Density Memory Foam (Y/N) | 400 | Mattresses using high-density memory foams in their comfort (top) layers are generally more expensive to build, but in general are more durable and have longer life expectancies. As such, we ascribe a moderate weighting to this factor. |
| Pocketed Coils (Y/N) | 400 | Pocketed coils, as opposed to Bonnell coils, are premium coils that flex independently in order to reduce motion transfer across the mattress. We ascribe a moderate weighting to this technology. |
| Micro-Coils (Y/N) | 200 | Micro-coils are a type of pocketed coil placed within the transition layers of a mattress. Among hybrid mattresses, micro-coils are a relatively unique feature that can improve body contouring and cooling. We ascribe a low-to-moderate weighting to this technology. |
| Central Zone Reinforcement (Y/N) | 400 | Mattresses designed and built with reinforced central zones offer extra resilience and support in the region that is most prone to the formation of indentations, or where a great portion of the body's weight resides. We ascribe a moderate weighting to this factor. |
| CryoFusion (Y/N) | 200 | CryoFusion (cooling nanofibres) is woven into the mattress cover for additional cooling and can improve heat regulation. We ascribe a low-to-moderate weighting to this technology. |
| Machine-Washable Cover (Y/N) | 400 | The ability to easily remove and machine-wash their mattress cover is a convenience feature that many hygiene-minded consumers prioritize. We ascribe a moderate weighting to this technology. |
| Perforated Foam (Y/N) | 400 | The vertical channels in perforated foam can improve air circulation within mattresses, a factor in promoting cooler and dryer sleep. We ascribe it a moderate weighting. |
| Cooling Gel Foam (Y/N) | 400 | This technology involves a foam additive that can absorb heat from a sleeper, leading to a cooler sleep. We ascribe a moderate weighting to this technology. |
| Phase Change Material (Y/N) | 400 | This technology helps the mattress remain within a desirable temperature zone by storing or releasing body heat within certain temperature thresholds. We ascribe a moderate weighting to this technology. |
| Polymer Technology (Y/N) | 400 | This unique technology is patented and used exclusively by Purple and Intellibed. We ascribe a moderate weighting to this technology. |
| Conduit Foam (Y/N) | 400 | Foam infused with an electrically conductive material (copper, graphite, etc.) is known to assist in cooling and heat regulation, also sometimes offering antimicrobial properties to the specific layers. We ascribe it a moderate weighting. |
| Engineering Results | ||
| Edge Support (X/10) | 50 | In our experience, these performance factors represent two quantifiable features that are often cited among mattress buying considerations, where a higher overall score is generally seen as preferable. (Factors like Firmness and Bounce are more subject to individual preference.) We have each mattress tested by independent engineers (commissioned by us) using the same methodology, which results in a score along a spectrum from 0 to 10. We multiply these scores by 50 to yield a moderate weighting for mattresses that perform well. Example 1: Edge Support = 5/10 Score = 50 x 5 = 250 Example 2: Motion Isolation = 6/10 Score = 6 x 50 = 300 |
| Motion Isolation (X/10) | 50 | |
| Other Criteria | ||
| Company Picks up Returns (Y/N) | 400 | Many bed-in-a-box companies offer free pickups for any mattresses being returned; however, many traditional retailers continue to require that the customer bring their mattress back to a store. We ascribe a moderate weighting to this factor. |
| Full Refund (Y/N) | 400 | Many bed-in-a-box companies offer full refunds for any mattresses being returned during the sleep trial period, without additional fees, forfeitures, or return costs; however, many traditional retailers do not, offering only in-store credit. We ascribe a moderate weighting to this factor. |
| "A+" BBB Rating and "Excellent" Trustpilot Rating | 300 | An "A+" Better Business Bureau rating and "Excellent" Trustpilot rating indicates that a company has worked hard to provide exceptionally good customer experiences. This becomes increasingly harder as a company acquires more customers. We apply a moderate weighting to this factor. |
| "F" BBB Rating or "Poor / Bad" Trustpilot Rating | -300 | An "F" rating from the Better Business Bureau or a "Poor" or "Bad" rating from Trustpilot indicates that a significant number of customers have had unsatisfactory interactions with the mattress company in question. As such, we ascribe a moderate penalty to this factor. |
| 1,000+ Onsite Reviews | 300 | We ascribe a moderate weighting to products with more onsite reviews, scaling at graduated levels in order to equally consider buyer satisfaction and time in market. (A mattress with 5,000 reviews in one year offers evidence of its popularity, while a mattress with 5,000 reviews over 5 years shows the product's trust and reliability over time.) |
| 5,000+ Onsite Reviews | 300 | |
| 10,000+ Onsite Reviews | 300 | |
| Compressed for >= 3 Months Prior to Order | -2,500 | Keeping a mattress-in-a-box compressed for extended periods of time can result in damage to the mattress, reducing its long-term durability. This is also a common reason for why warranty claims are denied when it is the customer who does not unbox and open their mattress for an extended period after receipt of the product. As such, we apply a large penalty to companies who deliver mattresses that have been in a compressed state for three months or longer prior to purchase. |
| No Country of Origin Disclosure on Website (Y/N) | -2,000 | A lack of disclosure of country/countries of origin means that consumers lose the ability to assess information about key features and potentially safety aspects of their mattress. As such, we apply a large penalty to companies who don’t disclose the country of origin. |
